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Journal
Journal of Education and Teaching Learning
ISSN
e-ISSN 2986-3015 · p-ISSN 2986-3791
Issue
Vol.4 No.1 July (2026)
Section
Articles
Pages
1478-1484
Article ID
350
Submitted
15-07-2026
Published
22-07-2026
Language
English
License
CC BY-NC-SA 4.0
DOI
10.59211/mjpjetl.v4i1.350

Effect of Signature Welcome Drink Presentation on Guests' Revisit Intention at Aston Nagoya City Hotel Batam

Authors

  • Fadilla Nofrianti
    • Methodology
    • Writing – Original Draft Preparation
  • Lise Asnur
    • Resources
    • Validation
    • Data Curation

DOI:

https://doi.org/10.59211/mjpjetl.v4i1.350

Keywords:

Signature Welcome Drink Presentation; Revisit Intention; Hotel; Simple Linear Regression;

Abstract

This study aimed to examine the effect of the Signature Welcome Drink Presentation on guests' revisit intention at Aston Nagoya City Hotel Batam. A quantitative survey approach was employed involving 100 respondents selected through purposive sampling. Data were collected using a validated and reliable questionnaire and analyzed using descriptive statistics, simple linear regression, the coefficient of determination (R²), and the t-test with IBM SPSS Version 26. The findings revealed that the Signature Welcome Drink Presentation had a positive and significant effect on guests' revisit intention, as indicated by the regression equation Y = 9.075 + 0.257X, a t-value of 5.372, and a significance level of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.227 indicates that the Signature Welcome Drink Presentation explains 22.7% of the variance in revisit intention, while the remaining 77.3% is influenced by other factors. These findings suggest that improving the quality of the signature welcome drink presentation can serve as an effective strategy to enhance guests' experiences and encourage repeat visits.

 

Authors and contributors

2

  • Indonesia

    Author

    • Methodology
    • Writing – original draft

  • Indonesia

    Author

    • Resources
    • Validation
    • Data curation

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References

[1] Kim, J., & Baker, M. A. (2022). Enhancing customer experience through food and beverage service quality in the hospitality industry. International Journal of Hospitality Management, 104, 103245.

[2] Kim, M. J., Kim, J. J., & Lee, C. K. (2022). First impression matters: The effects of frontline employees' service encounter quality on customer satisfaction and behavioral intentions in the hotel industry. International Journal of Hospitality Management, 102, 103154.

[3] Rather, R. A., & Hollebeek, L. D. (2021). Customers' service-related engagement, experience, and behavioral intentions: The moderating role of age. Journal of Retailing and Consumer Services, 60, 102453.

[4] Pandey, N., & Kumar, D. (2023). Customer experience and revisit intention in the hospitality industry: The mediating role of customer satisfaction and perceived value. Journal of Hospitality and Tourism Management, 54, 13–24.

[5] Nguyen-Viet, B. (2023). The impact of service quality, perceived value, customer satisfaction, and destination image on revisit intention in the hospitality industry. Sustainability, 15(3), 2257.

[6] Park, S., & Jeong, M. (2023). Customer experience management in the hospitality industry: The role of service encounters in shaping hotel brand perceptions. International Journal of Hospitality Management, 112, 103487.

[7] McCartney, G., & McCartney, A. (2023). Customer experience and loyalty in hospitality: A systematic literature review and future research agenda. International Journal of Hospitality Management, 114, 103563.

[8] Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2023). Service quality and customer experience in the hospitality industry: A systematic literature review. International Journal of Contemporary Hospitality Management, 35(8), 2868–2893.

[9] Mulyawan, I. W., & Suardana, I. W. (2023). Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap niat berkunjung kembali pada industri perhotelan. Jurnal Manajemen Perhotelan dan Pariwisata, 6(2), 137–148.

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Published

22-07-2026

Issue

Vol.4 No.1 July (2026)

Section

Articles

URN

https://nbn-resolving.de/urn:nbn:de:0000-mjpjetl.v4i1.3509

License

Copyright (c) 2026 Fadilla Nofrianti, Lise Asnur

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors grant the journal the right of first publication. which permits unrestricted use, distribution, and reproduction in any medium, provided that the original work is properly cited. Authors are responsible for ensuring that any third-party materials included in their work have proper permissions.

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References

9
  1. Kim, J., & Baker, M. A. (2022). Enhancing customer experience through food and beverage service quality in the hospitality industry. International Journal of Hospitality Management, 104, 103245. Google Scholar
  2. Kim, M. J., Kim, J. J., & Lee, C. K. (2022). First impression matters: The effects of frontline employees' service encounter quality on customer satisfaction and behavioral intentions in the hotel industry. International Journal of Hospitality Management, 102, 103154. Google Scholar
  3. Rather, R. A., & Hollebeek, L. D. (2021). Customers' service-related engagement, experience, and behavioral intentions: The moderating role of age. Journal of Retailing and Consumer Services, 60, 102453. Google Scholar
  4. Pandey, N., & Kumar, D. (2023). Customer experience and revisit intention in the hospitality industry: The mediating role of customer satisfaction and perceived value. Journal of Hospitality and Tourism Management, 54, 13–24. Google Scholar
  5. Nguyen-Viet, B. (2023). The impact of service quality, perceived value, customer satisfaction, and destination image on revisit intention in the hospitality industry. Sustainability, 15(3), 2257. Google Scholar
  6. Park, S., & Jeong, M. (2023). Customer experience management in the hospitality industry: The role of service encounters in shaping hotel brand perceptions. International Journal of Hospitality Management, 112, 103487. Google Scholar
  7. McCartney, G., & McCartney, A. (2023). Customer experience and loyalty in hospitality: A systematic literature review and future research agenda. International Journal of Hospitality Management, 114, 103563. Google Scholar
  8. Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2023). Service quality and customer experience in the hospitality industry: A systematic literature review. International Journal of Contemporary Hospitality Management, 35(8), 2868–2893. Google Scholar
  9. Mulyawan, I. W., & Suardana, I. W. (2023). Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap niat berkunjung kembali pada industri perhotelan. Jurnal Manajemen Perhotelan dan Pariwisata, 6(2), 137–148. Google Scholar

Cite this article

Fadilla Nofrianti, & Lise Asnur (2026). Effect of Signature Welcome Drink Presentation on Guests' Revisit Intention at Aston Nagoya City Hotel Batam. Journal of Education and Teaching Learning, 4(1), 1478–1484. https://doi.org/10.59211/mjpjetl.v4i1.350

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